AI Prompt Training:
How to Learn AI Prompt Engineering for Marketing
Discover how to employ AI prompt engineering to supercharge your marketing content creation in this HubSpot Academy lesson! Generate compelling text quickly through effective prompt writing. Learn to critically evaluate and tweak AI-generated content for optimal results.
Who is this for?
- Marketers interested in leveraging AI prompts for better and faster marketing results
- Small business owners looking to enhance their content creation strategy through AI
- Individuals interested in understanding AI prompt engineering for marketing
What you'll learn
- Discover how AI prompt engineering can streamline content creation for your marketing efforts
- Evaluate and improve AI-generated content
- Leverage AI prompts and strategies for enhanced marketing effectiveness
Available languages
Includes
Content Marketing Artificial Intelligence
Lesson description
Learn how to develop artificial intelligence (AI) prompts that will supercharge your content creation. In this lesson, you’ll discover how to craft prompts that will help you create engaging and relevant content, from text to visuals, enhancing your marketing team’s effectiveness.
You’ll also learn how to identify the limitations of AI tools and critically evaluate the results of your AI-generated content to best represent and protect the interests of your company and your customers. Watch preview
Instructors
Crystal King is a Senior Professor for HubSpot Academy with a focus on social media strategy. Crystal has led global social media and community programs for companies such as Pegasystems, Keurig, CA Technologies and Sybase. She has taught classes in writing, creativity and social media at Harvard Extension School, Boston University, Mass College of Art, UMass Boston and GrubStreet, one of the leading creative writing centers in the US. Crystal received her masters in critical and creative…
Kipp Bodnar is the Chief Marketing Officer of HubSpot, the #1 CRM platform for scaling companies, where he sets HubSpot’s global marketing strategy to drive awareness and demand for HubSpot’s products. Prior to his role as CMO, Kipp served as Vice President of Marketing at HubSpot, overseeing all demand generation activity worldwide, building out the EMEA and APAC marketing teams, and managing HubSpot’s field marketing, localization, strategic partnerships, and social media efforts. Kipp serves…
Josh Blyskal
Josh Blyskal stands at the intersection of AI and marketing at HubSpot. His journey began on the Content SEO team, where he led a wave of AI initiatives, fostering an environment of learning and innovation. His focus has since shifted towards Automation Infrastructure, where he fully leverages the power of AI for operational effectiveness and strategic growth. Having transitioned from an AI enthusiast to a hands-on practitioner, Josh stands at the forefront of driving AI adoption across the…
Mark Brady
Mark Brady is the Global Head of Creative Solutions at HubSpot. With a background in both design and software engineering, he currently leads a dynamic team of engineers, designers, and program managers. The team's mission is to enhance HubSpot's creative capabilities for marketers, creatives, and partners through self-service platforms, utilizing the latest technology and innovation.
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