Analyzing Your Website Traffic

FREE Lesson

Learn how to analyze your website traffic in HubSpot.

Available languages
Includes
    7 Videos
    1 Quiz
    1 hr 8 min
  • Reporting & Performance
Lesson description
Web analytics is the collection, reporting, and analysis of data generated by users who visit and interact with a website. The purpose of web analytics is to measure user behavior, optimize the website’s user experience, and gain insights to support meeting business objectives, like increasing conversions and sales. This amount of data can be overwhelming at first, so it’s important to identify a few key metrics as you’re getting started. In this lesson, we’ll cover how to report on which channels are driving visitors to your website and their level of engagement. Then, we’ll talk about how you should optimize based on report type to ensure you’re getting the most out of your data.

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Instructors

Photo of Jorie Munroe

Jorie Munroe

Hailing from the wintry north of Vermont, Jorie is a data nerd in perpetual search of cheeky banter and caffeine. When not exploring with their husband and aussiedoodle, they're typically trying to keep their houseplants alive (and probably failing) and listening to a podcast about ghosts and ghouls. Sour candy connoisseur and wannabe mead-maker.

Photo of Savannah Mozingo

Savannah Mozingo

Savannah is a Principal Customer Success Manager at HubSpot.

Photo of Jon Dorosh

Jon Dorosh

Jon is a Senior Customer Success Manager at HubSpot.

Photo of Kristin Kimmons

Kristin Kimmons

Kristin is a Principal Customer Success Manager at HubSpot.

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