From Likes to Sales: Social Commerce

FREE Lesson

In 2022, over 2.71 billion people bought something through a social media site like Facebook, Instagram and TikTok. With the rise of this type of commerce, social platforms are implementing new tools to help brands ease the transition to selling their goods and services. Learn how you can take advantage of these tools and develop a social commerce strategy that will boost your bottom line.

Who is this for?
  • Marketing Managers looking to upskill their digital marketing expertise
  • Business owners looking to sell their products using social commerce
What you'll learn
  • Discover the benefits of and the key components of a successful social commerce strategy.
  • Understand the differences between the social platforms’ social commerce options, identifying which ones may be best for your brand strategy.
  • How to identify strategies (e.g. working with microinfluencers, implementing voice technology, using artificial intelligence, and live stream sales) that can help drive the success of your social commerce strategy.
Includes
    2 Videos
    1 Quiz
    23 min
  • Social Media
Lesson description
In 2022, over 2.71 billion people bought something through a social media site like Facebook, Instagram and TikTok. With the rise of this type of commerce, social platforms are implementing new tools to help brands ease the transition to selling their goods and services. Learn how you can take advantage of these tools and develop a social commerce strategy that will boost your bottom line.

Watch preview

Instructors

Photo of Crystal King

Crystal King

Senior Professor

HubSpot Academy

Crystal King is a Senior Professor for HubSpot Academy with a focus on social media strategy. Crystal has led global social media and community programs for companies such as Pegasystems, Keurig, CA Technologies and Sybase. She has taught classes in writing, creativity and social media at Harvard Extension School, Boston University, Mass College of Art, UMass Boston and GrubStreet, one of the leading creative writing centers in the US. Crystal received her masters in critical and creative…

Photo of Christina Garnett

Christina Garnett

Award-winning community builder and advocacy strategist Christina Garnett uses audience intelligence and social listening to learn more about audiences and determine needs and behaviors. Her work serves to help brands better connect with their current customers, potential customers, and fans. Christina is featured in HubSpot Academy's Social Media Certification course and social listening courses, Semrush Academy's social listening course, and is a partner for On Deck's Community Builder Progra…

Photo of Jamal Meneide

Jamal Meneide

Jamal is a video producer, cinematographer, and on camera talent at HubSpot (you can see him on the HubSpot YouTube channel right now)! Outside of work, Jamal loves taking on creative side projects, dances hip hop, and is a huge gamer.

Why learn with Academy?

unlock illustration

It's Free

Creating a HubSpot Academy account is 100% free and gets you unlimited access to our complete library of education and free software tools. Create an account and never fill out a form for content again.
dedicated-ip-board illustration

It's personalized

Your account will be full of personalized training recommendations tailored to you, making it quick and easy for you to continuously develop your knowledge and skills.
additional-hubspot-account-globe illustration

It's global

With our globally-recognized certifications across 5 languages, you can show off your skills and stand out to new or existing employers. Join over 250,000 other HubSpot Academy certified professionals now.