How to Use AI in Marketing

Crystal King is a Senior Professor for HubSpot Academy with a focus on social media strategy. Crystal has led global social media and community programs for companies such as Pegasystems, Keurig, CA Technologies and Sybase. She has taught classes in writing, creativity and social media at Harvard Extension School, Boston University, Mass College of Art, UMass Boston and GrubStreet, one of the leading creative writing centers in the US. Crystal received her masters in critical and creative…

Meghan Keaney Anderson is a writer and marketing executive with twenty years of experience at the intersection of brand, product marketing and demand generation. She currently runs Marketing for Jasper, an AI copilot for marketing teams that want better outcomes not just faster outputs. Prior to Jasper, Meghan was in executive marketing roles at HubSpot and The Wanderlust Group. She helped HubSpot grow from a start-up to a publicly traded global company over the course of 10 years. Outside of…

Kate Bradley Chernis is the Founder & CEO of Lately.AI, an AI-powered content repurposing engine and a social media management, employee advocacy and sales enablement syndication platform. Thanks to nine years of its own proprietary machine learning and natural language processing data, Lately is able to pinpoint the ideas, words and phrases that will get any target audience to click, like or share. It also learns the unique voice of any brand or individual and transfers the style of that voice…

Alyssa Harvey Dawson is Chief Legal Officer at HubSpot where she is responsible for overseeing the company’s legal and compliance teams. She has over 20 years of broad-based legal experience overseeing corporate governance, corporate, M&A and commercial transactions, enterprise risk management, compliance, data privacy, intellectual property, regulatory and governmental/public affairs. Alyssa was Gusto, Inc.’s Chief Legal Officer for over two years. While at Gusto, Alyssa was on the executive l…

Kipp Bodnar is the Chief Marketing Officer of HubSpot, the #1 CRM platform for scaling companies, where he sets HubSpot’s global marketing strategy to drive awareness and demand for HubSpot’s products. Prior to his role as CMO, Kipp served as Vice President of Marketing at HubSpot, overseeing all demand generation activity worldwide, building out the EMEA and APAC marketing teams, and managing HubSpot’s field marketing, localization, strategic partnerships, and social media efforts. Kipp serves…