Measuring ROI in HubSpot

Lesson description

As we navigate a business climate that’s frequently changing, marketing professionals are under an increasing amount of pressure to prove the effectiveness of their efforts. This can be challenging when you don’t have the right tools or can’t clearly show how customers are interacting with you across multiple channels. The good news is, you can report on your customer journeys in HubSpot. It all starts at the macro level with multi-touch revenue attribution reports. In this lesson, learn how to use contact, deal, and revenue to show you the paths customers take with your brand. Each type of report provides unique insight into how your marketing and sales efforts work together to create conversions for your organization.