Social Media Community-Led Growth
In today’s online world, digital fatigue and distrust are at an all-time high. HubSpot CEO Yamini Rangan has described this as a “crisis of disconnection”. With new restrictions and regulations on tracking cookies and consumer privacy, marketers need a different strategy to market their products and services. Learn what a social community is, how they can help your business, and how you should weigh an investment in community.
Who is this for?
- Marketing Managers looking to upskill their digital marketing expertise
- Business owners looking to build their social media strategy
What you'll learn
- Understand the changing social media landscape and the impact on your marketing efforts.
- How to decide if you should organize your own social community, including what kind of investment you should make.
- How to develop a long-term social media community strategy.
Includes
Social Media
Lesson description
In today’s online world, digital fatigue and distrust are at an all-time high. HubSpot CEO Yamini Rangan has described this as a “crisis of disconnection”. With new restrictions and regulations on tracking cookies and consumer privacy, marketers need a different strategy to market their products and services. Learn what a social community is, how they can help your business, and how you should weigh an investment in community.Watch preview
Instructors
Crystal King is a Senior Professor for HubSpot Academy with a focus on social media strategy. Crystal has led global social media and community programs for companies such as Pegasystems, Keurig, CA Technologies and Sybase. She has taught classes in writing, creativity and social media at Harvard Extension School, Boston University, Mass College of Art, UMass Boston and GrubStreet, one of the leading creative writing centers in the US. Crystal received her masters in critical and creative…
Christina Garnett
Award-winning community builder and advocacy strategist Christina Garnett uses audience intelligence and social listening to learn more about audiences and determine needs and behaviors. Her work serves to help brands better connect with their current customers, potential customers, and fans. Christina is featured in HubSpot Academy's Social Media Certification course and social listening courses, Semrush Academy's social listening course, and is a partner for On Deck's Community Builder Progra…
Evan Hamilton
Evan Hamilton has been building community professionally for over 15 years at companies like HubSpot, Reddit, and UserVoice. His focus on marrying business goals with member goals has helped companies save huge sums, drive revenue, and retain customers.
Why learn with Academy?
It's Free
It's personalized
It's global
Share this lesson
