AI as a Strategic Advantage in Digital Marketing

FREE Lesson

Help marketers strategically use AI to improve efficiency, personalization, and performance to work more effectively and achieve better results.

Who is this for?
  • Digital marketers looking to integrate AI into their workflows without feeling overwhelmed. Social media managers, content marketers, email marketers, paid media specialists.
What you'll learn
  • The learner will be able to explain how AI enhances decision-making by automating tasks, identifying insights, and optimizing customer journeys.
  • The learner will be able to explore how AI-driven segmentation and predictive analytics improve audience targeting and personalization at scale.
  • The learner will be able to use AI-powered tools to assist in content creation while maintaining brand authenticity and credibility.
  • The learner will be able to analyze how AI improves marketing performance through real-time optimization, predictive analytics, and automation.
  • The learner will be able to apply AI-generated prompts to solve common marketing challenges effectively.
  • The learner will be able to refer to the tool guide to find useful AI tools for their marketing needs.
Includes
    4 Videos
    1 Quiz
    37 min
  • Content Marketing
  • Email Marketing
  • Social Media
  • Inbound Marketing
  • Artificial Intelligence
Lesson description
AI is revolutionizing digital marketing, empowering businesses to achieve greater efficiency, deeper personalization, and enhanced performance at scale. This lesson clarifies AI's role, showing marketers how to leverage its power strategically. You’ll discover how AI helps marketers achieve better results through actionable insights, real-world examples, and practical applications.

Watch preview

Instructors

Photo of Crystal King

Crystal King

Senior Professor

HubSpot Academy

Crystal King is a Senior Professor for HubSpot Academy with a focus on social media strategy. Crystal has led global social media and community programs for companies such as Pegasystems, Keurig, CA Technologies and Sybase. She has taught classes in writing, creativity and social media at Harvard Extension School, Boston University, Mass College of Art, UMass Boston and GrubStreet, one of the leading creative writing centers in the US. Crystal received her masters in critical and creative…

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