Aligning Sales & Marketing with Lead Scoring in HubSpot:

Aligning Sales & Marketing with Lead Scoring in HubSpot

FREE Lesson

Learn how you can keep your sales and marketing teams in sync with Lead Scoring, resulting in better conversions and fewer missed opportunities.

Who is this for?
  • This lesson is tailored for Marketing and Sales Managers or reps who want to improve lead qualification and handoff processes.
What you'll learn
  • Learners will be able to identify what lead scoring is and why it is important to implement
  • Learners will be able to define a shared lead qualification framework and the criteria that could be used
  • Learners will be able to implement a lead scoring model in HubSpot through using the framework previously identified
  • Learners will be able to implement workflows to successfully hand over qualified leads from Marketing to Sales at the right time
  • Learners will be able to report on the effectiveness of their scoring criteria
Includes
    5 Videos
    5 Quizzes
    20 min
  • Lead Generation
Lesson description
This lesson will explore how sales and marketing teams can align more effectively by leveraging lead scoring within HubSpot. Learners will understand the fundamentals of lead scoring, how to implement it in HubSpot, and how it drives better collaboration and conversion outcomes. By the end of the session, they will be able to use HubSpot’s tools to create and manage a lead scoring system that supports better segmentation, targeted nurturing, and more timely sales outreach. The lesson will also cover how to monitor and refine the scoring model over time, creating a feedback loop that continues to strengthen the alignment between sales and marketing teams.

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Instructors

Photo of Katie Smith

Katie Smith

HubSpot Consultant

BBD Boom

I’m a HubSpot Consultant at BBD Boom, specialising in HubSpot strategy, implementation, and training. I work closely with businesses to help them get the most out of HubSpot by aligning the platform with their goals and processes.

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