Analyzing Your HubSpot Campaigns

Analyzing Your HubSpot Campaigns

Interested in campaign analytics? Let's dive into why campaign analytics are important, how effective reporting can positively impact your inbound strategy, and how to measure those efforts in HubSpot.


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Lesson Description:

Inbound marketing campaigns are concentrated efforts to attract prospects through relevant and helpful content and help you determine offers are most effective at generating traffic, leads, and ultimately customers. You can use the campaign analytics tool to measure the effectiveness of the marketing campaigns you've created in HubSpot. The tool analyzes five key metrics to quantify how your marketing content contributes directly to the success of your inbound marketing efforts.

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Jorie Munroe,
Inbound Professor
HubSpot Academy

Marjorie (Jorie) is an Inbound Professor on the HubSpot Academy Team dedicated to educating and inspiring people about conversion rate optimization and reporting and analytics.

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Invest in yourself and your career by staying up-to-date on the latest digital best practices. Each lesson can be completed in under 30 minutes to achieve a specific learning objective. Lessons include video, a practical exercise, quizzes, and additional readings.

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