Applying RevOps to the Flywheel
Combine RevOps with the flywheel to open new possibilities.
Includes
Operations
Lesson description
If you visualize your business as a flywheel, you'll see the forces that help your business grow and the friction that holds you back. But not all force is good, and not all friction is bad. In this lesson, you'll learn how revenue operations can uncover surprising insights into the factors affecting your company's growth, so that you can define a strategy that optimizes both force and friction.Watch preview
Instructors

Mary Barba
Mary Barba thrives as HubSpot Academy's Associate Inbound Revenue Operations Professor. She holds a Bachelor of Science degree from Drexel University and is certified in "Project Management for Learning Professionals." She holds numerous HubSpot Academy certifications across product-specific and product-agnostic topics, as well. Mary is a self-proclaimed "philomath" (a lover of learning) with a fanatic-level admiration of all things SaaS, tech, and inbound and has a thirst for perpetual skill d…

Doug Davidoff
Doug is the CEO of Imagine Business Development. He has worked firsthand with more than 1,500 small and midsize businesses, enabling them to make sales growth predictable, sustainable, and scalable.

Emmanuelle Skala
Emmanuelle Skala is a SaaS sales veteran having run sales teams at DigitalOcean, Influitive, VMTurbo, and Sophos. She regularly advises small companies and serves on the advisory board of 4 start-ups. Emmanuelle lives outside of Boston with her husband and three girls.

Jen Spencer
Jen Spencer is CEO at SmartBug Media and has a long history as a sales and marketing professional. As Vice President of Sales and Marketing at Allbound, she was responsible for developing and executing an inbound demand generation strategy, raising brand and market awareness for Allbound, and channel sales and marketing. She helped the company reach 50 percent growth in year-over-year traffic and a 363 percent increase in sales leads.

Yamini Rangan
Yamini Rangan is Chief Executive Officer at HubSpot. Prior to becoming CEO, Yamini served as HubSpot’s first-ever Chief Customer Officer, overseeing the marketing, sales, and services teams. A tech industry veteran, Yamini has more than 24 years of experience ranging from product marketing, sales, and strategy. Yamini previously served as Chief Customer Officer at Dropbox, where she was responsible for embedding customer focus across the organization. Before Dropbox, she was VP of Sales Strateg…

Devyn Bellamy, Sr
Ever since he created his first website during the dial-up days, Devyn Bellamy, Sr has always been obsessed with marketing. Reverse engineering the marketing strategies of multi-billion dollar companies has been his hobby for a number of years. Devyn's favorite thing to do is watch the rise and fall of trends. Remember when every company would send you a CD in the mail, with AOL leading the way? Now, Devyn makes comprehensive marketing solutions come together for customers in a plethora — one…