Automating Your Email Marketing in HubSpot

FREE Lesson

Set up your email marketing efforts for efficiency through automation in HubSpot.

What you'll learn
  • The learner will be able to provide consistent and relevant communication with prospects by using automated email nurturing campaigns.
  • The learner will be able to automate a follow-up email using workflows.
  • The learner will be able to manage enrollment in workflows.
  • The learner will be able to use goals in their marketing email workflows.
  • The learner will be able to create an if-then branch in their workflows based on customer engagement with their email.
  • The learner will be able to delay their email sends through workflow
  • The learner will be able to automate a contact’s marketing status through workflows.
  • The learner will be able to examine an example of how automation in emails can be implemented in HubSpot.
Includes
    8 Videos
    1 Quiz
    36 min
  • Email Marketing
Lesson description
In today's digital landscape, efficiency and scalability are essential for email marketers. HubSpot provides powerful automation tools that streamline your work and optimize marketing efforts over time. In this lesson, you’ll learn how to harness the power of simple workflows and workflows to achieve your goals, enroll and unenroll contacts, and create seamless touchpoints for your audience.

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Instructors

Photo of Christine Lee

Christine Lee

Inbound Professor

Christine was born in Hong Kong, but has lived all over the United States, and is now back in her home state of New Hampshire. Christine is passionate about empowering others to develop into all they're capable of, which is why she loves working at HubSpot. She has her masters in clinical mental health counseling and is also a practicing therapist. When not working, you can probably find her drinking coffee and hanging out with her dog, Dobby.

Photo of Will Smith

Will Smith

HubSpot Certified Trainer

Will is a Certified HubSpot Trainer with a track record of 100+ companies successfully onboarded to the HubSpot platform. Will came into the world of integrated digital marketing equipped with decades of invaluable high school teaching experience, which helps him create and deliver engaging training programs that guide HubSpot clients to get the most out of their investment.

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