How to Build a Social Media Content Strategy

Crystal King is a Senior Professor for HubSpot Academy with a focus on social media strategy. Crystal has led global social media and community programs for companies such as Pegasystems, Keurig, CA Technologies and Sybase. She has taught classes in writing, creativity and social media at Harvard Extension School, Boston University, Mass College of Art, UMass Boston and GrubStreet, one of the leading creative writing centers in the US. Crystal received her masters in critical and creative…

Dr. Ai Addyson-Zhang is an educator and an entrepreneur. She received her MA and Ph.D. in Communication from Syracuse University and the University of Maryland. Ai is the founder of Classroom Without Walls, an independent and progressive school that prepares children for the future. As an Adobe Education Leader, Ai specializes in incorporating social media and creative technologies into the classroom to enhance student learning outcomes. Ai’s work has been featured in Forbes, Entrepreneur,…

Nicole Votolato Montgomery is an Associate Professor of Marketing at the McIntire School of Commerce. She is passionate about all things digital and currently teaches courses on various aspects of digital marketing and analytics. Her research focuses on issues related to consumer information processing. She aims to understand how the context in which information is obtained impacts how consumers integrate information into their evaluations of brands and organizations. In particular, she studies…

Samarah Daher serves as the VP Media Operations, Video for Refinery29.

Chad Rogers is the CRO and Founder of Lemonlight Media, an on-demand video agency focused on producing performance creative at scale. With over 10 years of experience in both entertainment and adtech, he is a trusted voice in the space of video marketing and a regular speaker at Hubspot's Inbound Conference.

Emilie Lewis is a social media and communications professional who works in greater Boston. She has a Bachelor's degree in Creative Writing from Goucher College and a Master's degree in Gender/Cultural Studies from Simmons University. A voracious reader, she is also a feminist whose work has been published by Routledge.

Jacqui is the Associate Product Manager of Social for HubSpot. She has a passion for thinking outside-the-box, understanding complex problems, and easing marketers' daily processes. Prior to working at HubSpot, Jacqui produced TV & Social Video Content for Progressive Insurance, Jeep, and CDC Anti Smoking Ads as a broadcast producer at Arnold Worldwide. She received an B.S. in Communication, with a focus in Advertising from Boston University. She aspires to help HubSpot customers reach the…

Christine Scarlett is the Vice President of Marketing Communications at Cotiviti, Inc. She brings more than twenty years of marketing experience in order to promote the value of Cotiviti’s analytical solutions for the healthcare ecosystem. She is responsible for leading and developing the marketing communications strategy and has proven accomplishments in the areas of communications, operations, public relations, and strategic event management.

Jason Hsiao is the Co-founder and Chief Video Officer of Animoto, an award-winning online video maker that makes it easy for anyone to create professional marketing videos. Animoto’s certified partnerships with Facebook, Instagram, YouTube, Twitter, LinkedIn, and the Small Business Administration give it unique insight into the changing social media and business landscape, which may be why more than 1 million businesses around the world have used Animoto to create marketing videos that stand…

Bruno Cardinali is the Head of Marketing for Popeyes Louisiana Kitchen in North America. Prior to joining Popeyes, Bruno was the Head of Marketing for Latin America for Burger King, also part of the RBI portfolio. And prior to joining RBI, Bruno held several marketing roles at Unilever in Brazil, Mexico, Australia and United States for nearly 15 years. Beyond the recent success of Popeyes’ new chicken sandwich, Bruno led many other award-winning campaigns like: “Traffic Jam Whopper” in Mexico…

Jacqueline Babb is an Assistant Professor and Chair of Marketing at Aurora University. She teaches classes in digital marketing and integrated marketing communication at the undergraduate and graduate levels. Most recently, Jacqueline designed an innovative Masters in Digital Marketing and Design that will prepare students for a high-tech, data driven marketplace. Jacqueline is a graduate of the University of Illinois at Urbana-Champaign and Northwestern University; and a proud HubSpot Inbound…