Building a Content Strategy for Social Media

Understand the basic types of social media content, how to develop a strategic plan, and key factors that will help your content have the best results.

 

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Lesson Description:

Social media is nothing without the content that makes it interesting for its users. Having great content can make all the difference when it comes to having the best reach and engagement for your brand, which in turn builds loyalty and drives sales. It’s important to understand the basic types of social media content, how to develop a strategic plan, and key factors that will help your content have the best results. NOTE: If you previously watched videos from the Inbound Marketing Certification (after March 2018), you may see portions of this lesson marked as complete.

Instructor
Headshot of Lindsay_Kolowich

Lindsay Kolowich,
Sr. Acquisition Marketing Manager

Lindsay a marketer specializing in content strategy, acquisition marketing, project management, writing, editing, and SEO. At HubSpot, she works on the HubSpot Academy team with a focus on user acquisition and content strategy.

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