HubSpot Buyer Persona Training:
Creating a Buyer Persona
Unlock a deep understanding of your ideal customer to fuel your marketing strategy with HubSpot Academy’s Buyer Persona Training. Learn to represent your ideal buyer from data, interviews, and educated guesses. Use your buyer persona to craft personalized marketing strategies that drive results!
Who is this for?
- Small business owners seeking to enhance their understanding of their customers
- Marketing professionals looking to create impactful buyer personas to strengthen their targeting efforts
- Individuals interested in learning how to create an accurate buyer persona
What you'll learn
- Learn what a buyer persona is and how it can strengthen the effectiveness of your marketing strategies
- Create a detailed buyer persona to target your ideal customer
- Communicate your buyer persona in a way that resonates team members and stakeholders alike
Includes
24 min
Lead Generation
Lesson description
If you want your company to grow better, you need a deep understanding of your ideal customer. To get there, we recommend creating a buyer persona. A buyer persona is a semi-fictional representation of your ideal buyer based on data, interviews, and some educated guesses. It’s essentially a definition of your ideal buyer presented in a way that sounds like it’s talking about a specific person. This makes it easy for your team to remember your persona and keep them in the front of their minds.Watch preview
Instructors
Kyle teaches sales and CRM courses at HubSpot Academy. He is best known for his work on the HubSpot Sales Software Certification and the Sales Enablement Certification. He is the father of three children, the lucky husband of an equally lucky woman, and aspires to be the author of one of those paperback novels you see in grocery store check-out lines.
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