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Learn the Inbound Methodology:

Closing Your Leads

Learn the Inbound Methodology:

Closing Your Leads

Learn why the close stage of the inbound methodology is so critical. An empowered buyer has just shifted what it means to close a customer. It’s less about closing and more about advising.

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    Lesson overview
    • 3 Videos
    • 25 Minutes
    • 3 Steps
Lesson Description
The way you close a customer sales process has changed dramatically and there’s a good reason for that: consumer buying habits have changed. That’s why the close stage of the inbound methodology is so critical. An empowered buyer has just shifted what it means to close a customer. It’s less about closing and more about advising. The sales process needs to adjust in order to support the ever-changing buying process.
Taught By
Headshot of Lindsay Thibeault
Lindsay Thibeault

Principal Inbound Professor

Lindsay Thibeault , Principal Inbound Professor at the HubSpot Academy, has been driving interactive marketing, brand strategy, and social media marketing at global companies for over seven years. She specializes in building communities that generate leads through compelling and ‘remarkable’ content, and has experience doing so in both agency and in-house settings. Managing HubSpot’s Inbound Certification, Lindsay has taught tens of thousands of marketers how to build scalable content creation, website optimization, and reporting strategies for their organizations.

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