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When thinking about sales enablement, it's easy to think that your job is done once the sale closes. Most companies put a lot of thought and energy into getting people into the top of the sales funnel and into moving people down the funnel and through the sales process. But you should be just as invested in your customers as you are in your prospects. When it comes to sales enablement, thinking about existing customers will be a crucial part of your overall success. After all, the probability of closing a deal with an existing customer is 60-70%, compared to less than 20% for new prospects. If you're serious about enabling your sales team to sell more efficiently at a higher velocity, you need to help them tap into your existing customer base.