Blog Lesson: Creating a Blogging Strategy That Drives Business Growth

FREE Lesson

Business blogging is a marketing tactic that uses blogging to get your business more visibility online. Your business blog is a marketing channel, and this lesson will teach you how to create a blogging strategy that drives business growth through that channel.

Includes
  • 4 Videos
  • 1 Quiz
  • 56 min
  • Content Marketing
Lesson description
Crafting a blogging strategy is more than just writing and publishing helpful content. In this lesson, you'll learn why your business needs a blog, what you should do before starting a blog, and how to start a blog from the ground up. You'll then finish with how to manage a growing blog.

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Instructors

Photo of Justin Champion

Justin Champion

Justin Champion is a digital marketing professional who’s dedicated to customer success at HubSpot. Justin has 8+ years experience in the field of digital media. He brings his experience and curiosity to help solve customer content marketing needs both online and offline.

Photo of Emma Brudner

Emma Brudner

Emma is the former Director of Marketing, Blog, and Community at HubSpot. Under her leadership, the HubSpot Blog has grown by millions of monthly visits, and has become a must-read for in the marketing, sales, and customer service world.

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