Crafting Cross-Platform Ads

FREE Lesson

Learn how to reach and resonate with your audiences using ads retargeting campaigns.

Who is this for?
  • Growth Gabby
  • Marketing Pro+ Customers
What you'll learn
  • The learner will be able to explain the benefits of running retargeting campaigns.
  • The learner will be able to explain the challenges Fern Baby Fern is facing with their advertising strategy.
  • The learner will be able to explain how Fern Baby Fern defined their audiences.
  • The learner will be able to create website visitors and contact audiences in HubSpot.
  • The learners will be able to draft their next retargeting campaign in HubSpot.
  • The learner will be able to create form submission and lifecycle stage ads conversion events.
Includes
    6 Videos
    1 Quiz
    1 hr
  • Lead Generation
Lesson description
Customers are constantly being exposed to numerous ads. Competition for clicks is intense. Changing algorithms and privacy regulations also mean that you often have to adapt your strategy quickly. In this lesson, learn how to optimize your ad spend by crafting campaigns that re-engage visitors who’ve already landed on your site or interacted with your brand. That way, you can personalize your messaging and encourage leads to become customers.

Watch preview

Instructors

Photo of Jorie Munroe

Jorie Munroe

Hailing from the wintry north of Vermont, Jorie is a data nerd in perpetual search of cheeky banter and caffeine. When not exploring with their husband and aussiedoodle, they're typically trying to keep their houseplants alive (and probably failing) and listening to a podcast about ghosts and ghouls. Sour candy connoisseur and wannabe mead-maker.

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