HubSpot Marketing Software Certification:

Creating a Content Strategy in HubSpot

FREE Lesson

Use the SEO tool to implement a topic-driven content strategy.

Available languages
Includes
    6 Videos
    1 Quiz
    32 min
  • Content Marketing
  • Search Engine Optimization (SEO)
Lesson description
The way we search has changed. A more advanced technology landscape means we can now strive to create content that matches the intent behind the search rather than obsess over keywords. In this lesson, you’ll learn why a topic-driven content strategy is important to your business, how to identify topic clusters in the SEO tool, and how to report on your content strategy efforts. You’ll also learn how to identify new topic clusters as well as how to create a pillar page, with some examples you can use for inspiration.

Watch preview

Instructors

Photo of Guillaume Delloue

Guillaume Delloue

Guillaume Delloue is a Principal Channel Consultant on HubSpot’s Agency Partner team. Prior to this role he led marketing teams at different SaaS startups in the Boston area. During his downtime he’s also a digital marketing instructor for the Startup Institute.

Photo of Rachel Sheldon

Rachel Sheldon

Rachel is an Inbound Professor on the HubSpot Academy team focused on educating and inspiring people about the HubSpot CMS.

Photo of Jenn Sanchez

Jenn Sanchez

Associate Professor

Jenn is an Associate Professor at HubSpot Academy. She holds a Master's degree in Instructional Technology and has a passion for creating a safe space for adult learners to thrive. In her free time, you'll likely find her immersing herself in fantasy novels, hunting for unique treasures at thrift stores, and experimenting with new recipes in the kitchen.

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