Inbound Marketing Training:

Creating a Conversion Optimization Strategy

Creating a Conversion Optimization Strategy

Inbound Marketing Training:

Expand your understanding of conversion optimization to convert more visitors and leads.


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Lesson Description:

A key challenge faced by marketers today is not getting enough leads. But how do you continue to hit your goals without exponentially increasing your marketing efforts? By understanding the fundamentals of conversion optimization, you can make the most out of your traffic by solving for user problems and improving your site over time. In this lesson, you'll learn about the impact of conversion optimization, the steps to implementing it in your marketing strategy, and how it ties into reporting and analytics.

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Jorie Munroe,
Inbound Professor
HubSpot Academy

Marjorie (Jorie) is an Inbound Professor on the HubSpot Academy Team dedicated to educating and inspiring people about conversion rate optimization and reporting and analytics.

The benefits of enrolling in HubSpot Academy:

Grow your career.

Invest in yourself and your career by staying up-to-date on the latest digital best practices. Each lesson can be completed in under 30 minutes to achieve a specific learning objective. Lessons include video, a practical exercise, quizzes, and additional readings.

Use our free training to develop a growth strategy for your team that delivers quantifiable business results.

Join a community.

Join more than 137,000 professionals who are transforming the way the world does business.

Get help on your latest challenge by asking the inbound community. Consider this community an extension of your marketing and sales team - we're here to lend a helping hand!

Grow your business.

Build your strategy on a framework and methodology that aligns marketing and sales, and supports predictable revenue growth for your organization through closed-loop reporting.

HubSpot Academy is on a mission to educate and inspire people so that we, together, transform the way the world does business. Every lesson is carefully constructed to improve your skills, and grow your business.