Creating a Digital Presence with Ads and Social Media
Explore organic and paid social media strategies to build authentic connections, boost brand awareness, and drive measurable business results.
What you'll learn
- The learner will be able to identify key social media platforms based on their role and effectiveness within an omnichannel marketing strategy.
- The learner will be able to develop a content strategy that aligns with business goals and audience preferences for selected social media platforms.
- The learner will be able to implement community-building and engagement tactics that foster authentic connections with their audience.
- The learner will be able to design social media advertising campaigns that complement organic marketing efforts and achieve measurable results.
Includes
32 min
Lesson description
Explore both organic and paid social media strategies essential for success in digital marketing. You'll learn how to select the most effective social media platforms for your audience, develop engaging content strategies, cultivate thriving communities, and implement effective advertising campaigns. By mastering these skills, you'll increase your brand visibility, create valuable connections with your audience, and drive measurable growth in your online presence.Watch preview
Instructors
Crystal King is a Senior Professor for HubSpot Academy with a focus on social media strategy. Crystal has led global social media and community programs for companies such as Pegasystems, Keurig, CA Technologies and Sybase. She has taught classes in writing, creativity and social media at Harvard Extension School, Boston University, Mass College of Art, UMass Boston and GrubStreet, one of the leading creative writing centers in the US. Crystal received her masters in critical and creative…
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