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If you've developed your buyer personas and identified the jobs to be done for those personas, you might have discovered that there are a variety of ways you can help many different kinds of people. But if you really want your sales team to be able to sell efficiently at a higher velocity, you've got to get focused on a particular persona with a particular job to be done. The best way to do that is to ask yourself who you want to be a hero to. This way of framing your business is equal parts buyer description and mission statement. If you know who you can be a hero to and what you need to do to be a hero to them, you'll be leagues ahead of your competitors who are trying to sell to anyone with a pulse. And when it comes to sales enablement, helping your sales team focus on the best customers is one of the most important things you can do. Crafting a hero statement is a great way to get started.