Sales Enablement Lesson: Creating a Hero Statement

Kyle teaches sales and CRM courses at HubSpot Academy. He is best known for his work on the HubSpot Sales Software Certification and the Sales Enablement Certification. He is the father of three children, the lucky husband of an equally lucky woman, and aspires to be the author of one of those paperback novels you see in grocery store check-out lines.

Doug is the CEO of Imagine Business Development. He has worked firsthand with more than 1,500 small and midsize businesses, enabling them to make sales growth predictable, sustainable, and scalable.

Josh Harcus is the founder of Hüify, an inbound marketing and sales agency. After observing the profound negative impact on revenue that disjointed sales and marketing teams create, Josh created an agency that did away with the practice of using the fluffy vanity metrics as a means for indicating success. Instead, Josh and his team focus on genuine, measurable, and attainable outcomes that help take Hüify’s clients beyond the stagnating threshold of mediocrity and into new levels of success for…

Marcus Sheridan is a highly sought-after international keynote speaker known for his unique ability to excite, engage and motivate live audiences. As founder and president of The Sales Lion, he also works with hundreds of businesses, helping them to become the most trusted voice in their industry. As author of “They Ask, You Answer,” Marcus has not only inspired thousands to achieve their potential but has given them the tools they need to get there. In 2017 Forbes named Marcus 1 of 20…

Wombi studied Naval Architecture & Marine Engineering at Webb Institute, received a Masters degree from MIT, and joined McKinsey & Company before heading to Harvard Business School. While on a school trip to Vietnam, Wombi and his best friend John Wise discovered incredible hand-crafted paper cards, and immediately changed course from building boats to reinventing the greeting card. They applied their engineering skills to create card designs, and paired up to launch lovepop out out of the…

Claire Menke is the head of UX Research at Udemy, an online learning marketplace where we empower anyone to be able to teach and learn. At her core, Claire believes in empowering communities of people through research - be that indigenous communities in the Peruvian Amazon or learners around the world. In her former life, Claire was a Stanford-trained field anthropologist studying ecotourism and sustainable development. She has since established the UX Research function at two education…

Ross is the co-founder of Downeast Cider House, a Boston company that makes and sells a variety of hard ciders. Downeast was featured in the 2016 Inc. 5,000 with a three-year growth of 4,216%.