Creating a Lead Nurturing Workflow

Creating a Lead Nurturing Workflow

Learn about sales and marketing automation and how it will help you be more successful nurturing your leads.


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Lesson Description:

The purpose of lead nurturing is to develop relationships with your potential customers through a communication process that guides them through the buyer's journey. To do lead nurturing well, you need a vision of which marketing actions you hope those relationships will lead to and what helpful content you'll send to your contacts in what way. Understanding the fundamentals of lead nurturing will put you and your business on the path to closing happy customers. In this lesson you will learn about sales and marketing automation and how it will help you be more successful nurturing your leads.

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Courtney Sembler,
Inbound Professor
HubSpot Academy

Courtney hails from San Francisco, CA and moved to Boston, MA to work for HubSpot in 2015. She is an Inbound Professor on the HubSpot Academy Team dedicated to educating and inspiring people about contact management, lists, email, workflows/marketing automation and lead scoring. She is devoted to education, environmental programs and an avid Sports Fan (Go Niners).

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