Creating and Managing Your Email Marketing Contacts and Segments in HubSpot

FREE Lesson

Use the power of HubSpot to streamline your contact management and segmentation.

What you'll learn
  • The learner will be able to differentiate between active lists and static lists.
  • The learner will be able to identify how subscription types function alongside lists in HubSpot.
  • The learner will be able to create a list in HubSpot.
  • The learner will be able to create a subscription type in HubSpot.
  • The learner will be able to identify the role of deduplication in a segmentation strategy.
  • The learner will be able to examine an example of how the lists tool can be used in email marketing.
Includes
    6 Videos
    1 Quiz
    26 min
  • Email Marketing
Lesson description
Effective email marketing must include proper contact management and segmentation. In this lesson, explore how HubSpot can support a seamless segmentation strategy by keeping your contacts organized and your data clean. You’ll learn the role of lists and subscription types, as well as how to create and manage them in HubSpot.

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Instructors

Photo of Christine Lee

Christine Lee

Inbound Professor

Christine was born in Hong Kong, but has lived all over the United States, and is now back in her home state of New Hampshire. Christine is passionate about empowering others to develop into all they're capable of, which is why she loves working at HubSpot. She has her masters in clinical mental health counseling and is also a practicing therapist. When not working, you can probably find her drinking coffee and hanging out with her dog, Dobby.

Photo of Bobby Sorden Ph.D

Bobby Sorden Ph.D

Bobby Sorden's journey into entrepreneurship began in 1999 when he started his first business. With a passion for innovation and a drive to succeed, he embarked on a path that would lead to remarkable achievements. While building his business empire, Bobby also worked full-time as a Marketing and Business instructor. Balancing his professional commitments with the joys of starting a family, he demonstrated resilience and dedication. Alongside his teaching career, Bobby ventured into consulting…

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