Creating Breakthrough Messaging

FREE Lesson

Learn how to personalize your email and SMS messaging effectively.

Who is this for?
  • Growth Gabby
  • Marketing Pro+ Customers
What you'll learn
  • The learner will be able to explain the importance of creating messaging that stands out in today’s market.
  • The learner will be able to describe the challenges Fern Baby Fern is having with their messaging strategy.
  • The learner will be able to explain how Fern Baby Fern defined their target audience.
  • The learner will be able to segment their audiences using HubSpot’s buyer intent and list tools.
  • The learner will be able to personalize their outreach in their marketing emails using smart rules and CRM data.
  • The learner will be able to use segmentation and automation to send personalized SMS messages through HubSpot.
  • The learner will be able to optimize their lead nurturing using messaging insights.
Includes
    7 Videos
    1 Quiz
    48 min
  • Contact Management
  • Email Marketing
  • Lead Generation
  • Inbound Marketing
Lesson description
Personalizing your messaging to match the interests and behaviors of your leads is key to maintaining healthy subscriber lists and overall engagement. To achieve this, you need to constantly adapt and evolve your messaging strategies to provide delightful and seamless experiences. In this lesson, learn how to leverage your customer’s behavioral and demographic data to personalize your messaging. That way, when you land in their inbox, it’s tailored to meet their needs.

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Instructors

Photo of Brenna Zenaty

Brenna Zenaty

Senior Professor

HubSpot

Brenna is a Senior Professor for HubSpot Academy living in Atlanta, GA, USA. Before joining the Academy team, Brenna was a customer education manager at an ABM tech company and the marketing manager at a HubSpot partner agency. As a Professor, Brenna's goal is to help people implement, manage, and customize HubSpot through accessible technical education. Outside of the virtual classroom, Brenna loves hiking with her two dogs, watching horror movies, and combing through interior design content.

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