HubSpot Marketing Software Certification:

Creating Calls-to-Action in HubSpot

FREE Lesson

Create and optimize a call-to-action button for your website audience.

Includes
  • 3 Videos
  • 1 Quiz
  • 24 min
  • Lead Generation
Lesson description
A call-to-action button, or CTA, is a clickable element on a website page, blog post, or email that promotes and redirects visitors to an offer. Think of a CTA as a tool that both helps create awareness and excitement around an offer. In this lesson, you’ll learn about creating CTAs that align with your brand as well as some tips and tricks to optimize them for your website audience.

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Instructors

Photo of Jorie Munroe

Jorie Munroe

Hailing from the wintry north of Vermont, Jorie is a data nerd in perpetual search of cheeky banter and caffeine. When not exploring with their husband and aussiedoodle, they're typically trying to keep their houseplants alive (and probably failing) and listening to a podcast about ghosts and ghouls. Sour candy connoisseur and wannabe mead-maker.

Photo of Christine Lee

Christine Lee

Christine was born in Hong Kong, but has lived all over the United States, and is now back in her home state of New Hampshire. Christine is passionate about empowering others to develop into all they're capable of, which is why she loves working at HubSpot. She has her masters in clinical mental health counseling and is also a practicing therapist. When not working, you can probably find her drinking coffee and hanging out with her dog, Dobby.

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