Creating Content for the Buyer's Journey:
Creating Content for the Buyer's Journey
Learn how to create content that educates and nurtures leads through their buyer's journey.
Includes
Content Marketing Inbound Marketing
Lesson description
Designing engaging content begins with understanding your buyer's path to purchase. That's why mapping their buyer's journey is crucial to developing impactful content for your inbound marketing efforts. In this lesson, you'll learn how to define your buyer's journey, brainstorm content for each stage of their buyer's journey, develop impactful content that initiates buyers to take action, and develop a content creation framework. Watch preview
Instructors

Kara Susvilla
Kara began her HubSpot journey working with a HubSpot Solutions Partner marketing agency. After leading the agency’s marketing team and running their local HUG, she’s excited to continue helping learners grow better as an Inbound Professor. Outside of work, you can find her tending to her plant jungle or watching NPR’s latest Tiny Desk video.

Annie Zelm
As the content manager for Kuno Creative, Annie is the driving force behind content strategy for clients. She uncovers insights about what motivates buyers and uses that knowledge to shape client websites and editorial calendars. Annie previously worked as a journalist and developed a passion for marketing while working at Cedar Point amusement park in Sandusky.

Andrew Hong
Andrew is the CEO and Co-Founder of Tobe Agency, a growth Agency based in Los Angeles, CA.

Jamal Meneide
Jamal is a video producer, cinematographer, and on camera talent at HubSpot (you can see him on the HubSpot YouTube channel right now)! Outside of work, Jamal loves taking on creative side projects, dances hip hop, and is a huge gamer.

Pam Bump
Pam Bump is the Sr. Audience Growth Manager of the HubSpot Blog. In her role, she builds and executes on content strategies aimed at growing traffic from different sources (such as email, social media, and referrals). She also manages the HubSpot Blog’s original data content and oversees the Blog’s subscriber email program.

Carly Williams
Carly is the Senior Manager of Editorial at HubSpot. She oversees content strategy for HubSpot’s daily business and tech newsletter, The Hustle, and The Hustle’s premium subscription product, Trends.