Creating Behavioral Events in HubSpot

FREE Lesson

Learn how to use the events tool to track granular website interactions.

Includes
  • 4 Videos
  • 33 min
  • Website Design
Lesson description
Every interaction a visitor has with your site is key to understanding their motivations, needs, and behavior. Events help you to track when a visitor performs a specific action on your website so that you can continue to optimize and make data-informed marketing and sales decisions.

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Instructors

Photo of Jorie Munroe

Jorie Munroe

Hailing from the wintry north of Vermont, Jorie is a data nerd in perpetual search of cheeky banter and caffeine. When not exploring with their husband and aussiedoodle, they're typically trying to keep their houseplants alive (and probably failing) and listening to a podcast about ghosts and ghouls. Sour candy connoisseur and wannabe mead-maker.

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