Creating Tracking URLs in HubSpot

FREE Lesson

Learn how to effectively track your marketing campaigns with tracking URLs in HubSpot.

Includes
    1 Video
    1 Quiz
    19 min
  • Lead Generation
Lesson description
Tracking the links you use in email, messaging, or even social campaigns is crucial to determining which of those channels work are driving the most traffic to your site. Knowing which channels work best can help your team target and use the types of content that perform well, which can positively impact your campaigns' return on investment, or ROI. That's where HubSpot tracking URLs can help. In this lesson, you will learn how to create effective tracking URLs to make sure you're getting the most out of each of your marketing channels. Along the way, you'll learn best practices, how to decode UTM parameters, and walk away knowing how you can build these links in HubSpot.

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Instructors

Photo of Jorie Munroe

Jorie Munroe

Hailing from the wintry north of Vermont, Jorie is a data nerd in perpetual search of cheeky banter and caffeine. When not exploring with their husband and aussiedoodle, they're typically trying to keep their houseplants alive (and probably failing) and listening to a podcast about ghosts and ghouls. Sour candy connoisseur and wannabe mead-maker.

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