Unveiling Insights with Customer Journey Reports

FREE Lesson

Learn how to create customer journey analytics reports in HubSpot.

Who is this for?
  • HubSpot Admins
  • Marketing Managers
  • Rev Ops Professionals
  • Sales Managers
What you'll learn
  • Learn what customer journey analytics reports are and when to use them.
Available languages
Includes
    4 Videos
    1 Quiz
    39 min
  • Reporting & Performance
Lesson description
Visitors don't often jump straight into a macro conversion and click "Buy." The key to truly understanding your customers is in unlocking those incremental, micro conversions that build trust and awareness in your brand or product. That’s where customer journey analytics comes in. With customer journey analytics, you can analyze the various interactions your visitors are taking across your website in a single, consolidated visualization. In this lesson, learn how to use these reports to create context for the information you see in your attribution reports. Together, these reports will help you better understand your customers, so you can continue to optimize their experience with your brand.

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Instructors

Photo of Jorie Munroe

Jorie Munroe

Hailing from the wintry north of Vermont, Jorie is a data nerd in perpetual search of cheeky banter and caffeine. When not exploring with their husband and aussiedoodle, they're typically trying to keep their houseplants alive (and probably failing) and listening to a podcast about ghosts and ghouls. Sour candy connoisseur and wannabe mead-maker.

Photo of Davis Mastin

Davis Mastin

Davis hails from Chattanooga, Tennessee and is a Product Manager at HubSpot. He is committed to helping HubSpot customers develop and execute meaningful inbound marketing strategies that will resonate with their consumers. He is an active kickball player, loves scary movies, and has been known to cut a rug or two.

Photo of Jessica Palmeri

Jessica Palmeri

Jessica Palmeri is a Certified HubSpot Trainer with a long track record of both leveraging HubSpot as a marketer, as well as training HubSpot clients on how to maximize their automation software investments. Jessica has 10 years of hands-on HubSpot experience. As a member of the IMPACT "HubSquad," she works with clients to up their inbound marketing game, consider out-of-the-box reporting strategies, and ultimately achieve their organizational goals.

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