Customer Journey Mapping

FREE Lesson

Build customer empathy through creating a customer journey map.

Includes
    2 Videos
    1 Quiz
    12 min
  • Inbound Service
Lesson description
A customer journey map is a visual representation of the stages or milestones a customer goes through with your company. As such, customer journey maps are an essential tool for building customer empathy throughout your entire organization. This lesson will go through why customer journey mapping is so important, best practices to creating them, and examples of maps in various industries.

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Instructors

Photo of Adriti Gulati

Adriti Gulati

Adriti is an Inbound Professor focusing on all things customer service. Prior to HubSpot, Adriti worked at a non-profit educational program focusing on getting high school students into colleges and universities. She is passionate about ensuring education is accessible for all. Outside of work, Adriti can be found at your local Chinese restaurant, playing pickle ball, or hiking through southern California.

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