Introduction to Graphic Design:
Design Foundations: Building brand guidelines and consistency
Once you've got the basics of color, images, typography, and composition down, you might wonder where you can find templates and examples of each of those things to use for your own brand. Well, the good news is that you can get your hands on all of these easily from a brand style guide. The beauty of having a brand style guide is that it puts everyone on the same page, presenting a unified vision of your business, whether your designs are coming from marketing, customer service, sales, or web design. In this lesson, learn how to implement brand consistency in your design and set design goals.
Includes
Social Media Website Design Website Design
Lesson description
The beauty of having brand design guidelines is that they help you present a unified vision of your business. In this lesson, created by Digital Marketing Institute in partnership with HubSpot Academy, you'll learn how to create and use a brand style guide to create your designs within the larger context of your business. You'll also learn how to think about and create goals for your design based on where you'll publish it, whether it's on your blog, on social media, or elsewhere.Watch preview
Instructors
Philippe Polman
Philippe is a leading digital consultant who has extensive experience in project management, digital strategy and UX design, sales, and brand management. Previous roles include: Sales Director at Cirrus Aircraft, Account Director at Edelman and Account Manager at Pelham Bell Pottinger. Philippe teaches on behalf of Digital Marketing Institute.
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