Introduction to Graphic Design:

Designing and Building Graphics

FREE Lesson

Once you're familiar with the fundamental concepts of graphic design, you've a set of brand guidelines you can follow, and fully understand the design goal for your project, you're ready to design and build your graphic. Before you get started, ask yourself: Can the graphic you need use images and logos that already exist? Most of the time, the answer to this question will be 'yes' – especially if you're just starting out. In this lesson, learn how to design simple graphics without a budget.

Includes
  • 4 Videos
  • 21 min
  • Social Media
  • Website Design
  • Website Design
Lesson description
In this lesson, created by Digital Marketing Institute in partnership with HubSpot Academy, you'll learn simple tips for designing graphics for social media, blogs, newsletters, your website, and more. You'll also learn how to repurpose existing images, such as stock images or graphic templates, to use in your design work. Walk step-by-step through the process of creating a simple design using your favorite graphic design tool, such as the free online tool Pixlr. You can follow along to set up an image of your own in your design tool, modify the text, colors, and calls-to-actions, add a logo, and export it so it's ready to use in your marketing.

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Instructors

Photo of Philippe Polman

Philippe Polman

Philippe is a leading digital consultant who has extensive experience in project management, digital strategy and UX design, sales, and brand management. Previous roles include: Sales Director at Cirrus Aircraft, Account Director at Edelman and Account Manager at Pelham Bell Pottinger. Philippe teaches on behalf of Digital Marketing Institute.

Photo of Jonah McLachlan

Jonah McLachlan

Jonah is a UX Designer at Fathom, a User Experience and UX Strategy Agency based in Belfast, Ireland, where he proactively identifies ways to improve the user experience for apps, websites and services. He is passionate about understanding users, validating research and effective product management. Jonah teaches on behalf of Digital Marketing Institute.

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