Inbound Marketing Training:

Developing a Conversational Growth Strategy

Developing a Conversational Growth Strategy

Inbound Marketing Training:

Apply a conversational growth strategy to your inbound marketing efforts.


Watch the first video

Lesson Description:

Marketers have conversations to build relationships every day. But what if you could use new technology to have one-to-one interactions with every visitor coming to your site? Understanding the fundamentals of conversations and how they can help you not just market but grow your business is key to reaching and delighting your online audience. In this lesson, we'll talk about concepts like SCOPE and time-to-live, as well as what you already know about your buyer personas, to conversationally engage and nurture your leads and customers.

Headshot of Jorie_Munroe

Jorie Munroe,
Inbound Professor
HubSpot Academy

Marjorie (Jorie) is an Inbound Professor on the HubSpot Academy Team dedicated to educating and inspiring people about conversion rate optimization and reporting and analytics.

The benefits of enrolling in HubSpot Academy:

Grow your career.

Invest in yourself and your career by staying up-to-date on the latest digital best practices. Each lesson can be completed in under 30 minutes to achieve a specific learning objective. Lessons include video, a practical exercise, quizzes, and additional readings.

Use our free training to develop a growth strategy for your team that delivers quantifiable business results.

Join a community.

Join more than 137,000 professionals who are transforming the way the world does business.

Get help on your latest challenge by asking the inbound community. Consider this community an extension of your marketing and sales team - we're here to lend a helping hand!

Grow your business.

Build your strategy on a framework and methodology that aligns marketing and sales, and supports predictable revenue growth for your organization through closed-loop reporting.

HubSpot Academy is on a mission to educate and inspire people so that we, together, transform the way the world does business. Every lesson is carefully constructed to improve your skills, and grow your business.