Developing High-Performing Content and Scaling Your Channel

FREE Lesson

Unlock YouTube success! Learn to craft engaging videos that boost views and subscribers.

Who is this for?
  • Social media marketers looking to upscale their YouTube marketing expertise
  • Content creators and influencers looking to build their brand and grow a loyal following on YouTube
  • Small business owners looking to enhance their business promotion by reaching a broad audience on YouTube
What you'll learn
  • The learner will be able to choose the best content types for specific marketing needs.
  • The learner will be able to develop engaging YouTube videos from start to finish.
  • The learner will be able to employ engagement techniques to satisfy and grow their audience.
  • The learner will be able to develop engaging Live-Stream content.
  • The learner will be able to employ specific techniques to attract new subscribers.
Includes
    5 Videos
    1 Quiz
    46 min
  • Social Media
Lesson description
Creating engaging and captivating content is paramount for optimizing your YouTube channel and achieving success in the digital space. In this lesson, you'll delve into the art and science of crafting standout YouTube videos, live streams, and Shorts that not only capture viewers' attention but also convert them into loyal subscribers. Learn how to really make your YouTube video content shine to keep your Watch Time high and your audience satisfied.

Watch preview

Instructors

Photo of Crystal King

Crystal King

Senior Professor

HubSpot Academy

Crystal King is a Senior Professor for HubSpot Academy with a focus on social media strategy. Crystal has led global social media and community programs for companies such as Pegasystems, Keurig, CA Technologies and Sybase. She has taught classes in writing, creativity and social media at Harvard Extension School, Boston University, Mass College of Art, UMass Boston and GrubStreet, one of the leading creative writing centers in the US. Crystal received her masters in critical and creative…

Photo of Talar Mazloumian

Talar Mazloumian

I'm the Social Media Content Lead at Picsart. I’m passionate about creating content and developing effective social strategies. I handle our presence on YouTube, Instagram, TikTok, and Pinterest, where I love exploring new trends and crafting engaging posts that connect with our audience.

Photo of Ben Harmanus

Ben Harmanus

Ben Harmanus is Principal Media Lead in HubSpot's Audience Development Studio, blending a professional sports background with digital expertise in content, marketing, AI, and the metaverse. As a marketing thought leader, keynote speaker, and podcast host, he regularly shares his insights and co-authored the bestseller "Content Design". His diverse experiences give his presentations a unique perspective on the future of digital marketing tech.

Photo of Matt Brown

Matt Brown

Zapier

Growth Marketer for 2X Unicorn Startups

Why learn with Academy?

unlock illustration

It's Free

Creating a HubSpot Academy account is 100% free and gets you unlimited access to our complete library of education and free software tools. Create an account and never fill out a form for content again.
dedicated-ip-board illustration

It's personalized

Your account will be full of personalized training recommendations tailored to you, making it quick and easy for you to continuously develop your knowledge and skills.
additional-hubspot-account-globe illustration

It's global

With our globally-recognized certifications across 5 languages, you can show off your skills and stand out to new or existing employers. Join over 250,000 other HubSpot Academy certified professionals now.