Developing a Video Marketing Strategy

FREE Lesson

Learn to develop an effective video marketing strategy that drives results.

Includes
    7 Videos
    1 Quiz
    58 min
  • Content Marketing
  • Inbound Marketing
Lesson description
Although it’s becoming easier to film and publish marketing videos online, not all businesses are seeing the ROI from their video efforts. Those that are engaging their audience and driving results are allocating time to developing a video marketing strategy before they hit record. In this lesson, you’ll learn the importance of video marketing in your inbound strategy, how to define your goal, how to choose the most effective type of video to produce, and how to outline a comprehensive video marketing strategy for your business.

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Instructors

Photo of Gabriel Marguglio

Gabriel Marguglio

Gabriel started Nextiny in 2002 as a website design and SEO shop. In 2013, after developing hundreds of successful websites, Gabriel partnered with HubSpot becoming a Platinum HubSpot Partner shortly after. In 2016 Gabriel developed Nextiny's Video Production and Marketing Services by partnering with Wistia and becoming the first Wistia Platinum Partner in the US. Gabriel and the Nextiny team have been delivering qualified leads to their clients and helping to close them into actual customers,…

Photo of Kara Susvilla

Kara Susvilla

Kara began her HubSpot journey working with a HubSpot Solutions Partner marketing agency. After leading the agency’s marketing team and running their local HUG, she’s excited to continue helping learners grow better as an Inbound Professor. Outside of work, you can find her tending to her plant jungle or watching NPR’s latest Tiny Desk video.

Photo of Alex Meade

Alex Meade

Alex Meade learned the importance of building meaningful relations from his dad, the Spam salesman. No, he didn't eat much Spam as a kid, but he did watch his dad take time to talk and understand everyone in his life. Alex has spent his career building relationships and marketing strategies to help B2B businesses find growth. Today, Alex is the VP of Marketing Strategy at Behind the Work, a leader of HubSpot User Groups, the host of the B2B Growth Marketer Podcast, and a collector of Kurt…

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