Digital Marketing Fundamentals

FREE Lesson

Learn the basics of implementing a successful digital marketing strategy in HubSpot Academy’s Digital Marketing Fundamentals lesson! Explore tactics and channels to grow your business online. Discover how to create compelling digital content that reaches and resonates with your target audience.

Who is this for?
  • Small business owners looking to enhance their digital marketing efforts
  • Digital marketers seeking to reinforce their understanding of fundamentals and best practices
  • Individuals interested in entering the field of digital marketing and acquiring basic knowledge
What you'll learn
  • The learner will be able to explain the importance of digital marketing in today’s business landscape.
  • The learner will be able to explain how omnichannel digital marketing relates to the buyer’s journey.
  • The learner will be able to identify the core components of a basic digital marketing strategy.
  • The learner will be able to build a basic digital marketing strategy for their organization.
Available languages
Includes
    3 Videos
    1 Quiz
    26 min
  • Lead Generation
Lesson description
When it comes to attracting leads, engaging customers, and gaining that competitive advantage, digital marketing is vital for your business and brand awareness. While most brands have a website, those that don't typically maintain a social media presence or implement a digital ad strategy. Consumers now expect and rely on digital content and marketing as a way to learn about brands. To be competitive as a business, you'll need to embrace digital marketing. With so many options and strategies available, digital marketing allows you to get creative and experiment with a variety of marketing tactics — no matter your budget. In this lesson, learn how to identify the digital marketing strategies and tactics that work best for your business and your customers.

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Instructors

Photo of Christine Lee

Christine Lee

Inbound Professor

Christine was born in Hong Kong, but has lived all over the United States, and is now back in her home state of New Hampshire. Christine is passionate about empowering others to develop into all they're capable of, which is why she loves working at HubSpot. She has her masters in clinical mental health counseling and is also a practicing therapist. When not working, you can probably find her drinking coffee and hanging out with her dog, Dobby.

Photo of Jonathan Hunt

Jonathan Hunt

Jonathan Hunt is a seasoned marketing executive with over 15 years of experience in driving brand and customer growth for leading media companies. Currently serving as the VP of Media at HubSpot, he spearheads a team that reaches over 70 million people monthly. Jonathan has a diverse background, having worked with top-tier brands like Vice Media and National Geographic, where he led innovative marketing and digital strategies. His expertise spans various domains including advertising, digital…

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