HubSpot Free CRM Tutorial:
HubSpot Free Tools Course
Learn how HubSpot’s free tools can optimize your marketing efforts in this HubSpot Academy course! Discover how to nurture prospects, create personalized customer experiences, and capture website leads using HubSpot’s powerful CRM. Drive conversions and fuel your inbound marketing strategy!
Who is this for?
- Small business owners looking to leverage HubSpot’s free marketing tools to enhance their marketing efforts
- Marketers who want to leverage HubSpot's free tools for lead generation and customer engagement
- Individuals seeking to gain hands-on experience using HubSpot's powerful CRM
What you'll learn
- Incorporate HubSpot tools and CRM into your business marketing strategy
- Leverage HubSpot CRM for personalized customer experiences
- Drive conversions and leads with HubSpot’s free marketing tools
Includes
Contact Management Email Marketing Lead Generation
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Instructors
Allie Breschi
Adriti Gulati
Courtney Sembler
Christine Lee
Inbound Professor
Jorie Munroe
Rachel Sheldon
Kara Susvilla
Jenn Sanchez
Associate Professor
Curriculum
Setting up your HubSpot Account
Lesson - 10 min
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Lesson instructor: Kyle Jepson One of the first important steps toward getting started inside HubSpot is taking the time to set up your account’s settings. Learn the fundamentals of getting your HubSpot account set up for success.
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Managing Your Contacts With the HubSpot CRM
Lesson - 20 min
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Lesson instructor: Courtney Sembler Your CRM holds the information you need With the HubSpot CRM, you can manage every relationship your business has with people. It holds the foundational information you rely on to create personalized experiences for your contacts in a scalable way for your business. In this lesson, you'll learn how the use HubSpot free CRM to grow your business.
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Capturing Your Leads with HubSpot Free Tools
Lesson - 21 min
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Lesson instructor: Jorie Munroe Conversions can act as health checks that let you know if your marketing strategies are working as well as expected. In this lesson, learn how to connect your ads account so that you can start advertising and bringing leads to your website. Then, learn how to create forms so that you can start capturing their information once they land there.
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Lead Nurturing with HubSpot Free Email
Lesson - 18 min
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Lesson instructor: Courtney Sembler By focusing on contact data and segmentation, you can create emails that fuel your inbound marketing strategy with contextual information. In this lesson, you'll learn how email marketing fits into an inbound strategy and how to get started with email marketing with HubSpot free email.
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Creating Free Landing Pages With HubSpot
Lesson - 14 min
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Lesson instructor: Rachel Sheldon A great landing page is the centerpiece of a successful marketing campaign. It's where you drive traffic, make your offer, and convert visitors into leads. In this lesson, you'll learn how to create, edit, and publish a landing using HubSpot's free marketing tools.
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