Engaging Visitors With Conversational Marketing

FREE Lesson

Learn how to use live chat, SMS, and bots to reach and resonate with your customers at scale.

Who is this for?
  • Inbound Professionals
  • Marketing Managers
What you'll learn
  • Define and design a live chat strategy for your organization.
  • Use chatbots to automate frequent customer interactions.
  • Leverage SMS to reach your customers where they're most active — on their phones!
Available languages
Includes
    4 Videos
    1 Quiz
    50 min
  • Lead Generation
  • Inbound Marketing
Lesson description
Today, consumers have choices when it comes to the ways they communicate with businesses — live chat and bots are a new channel to get the support and answers they need, on their time. Rather than having to pick up a phone, send an email, or submit a form, consumers can engage with businesses through messaging channels that feel most natural to them. In this lesson, learn how to build a sustainable conversational marketing at your organization so you can reach and resonate with your customers at scale.

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Instructors

Photo of Jorie Munroe

Jorie Munroe

Hailing from the wintry north of Vermont, Jorie is a data nerd in perpetual search of cheeky banter and caffeine. When not exploring with their husband and aussiedoodle, they're typically trying to keep their houseplants alive (and probably failing) and listening to a podcast about ghosts and ghouls. Sour candy connoisseur and wannabe mead-maker.

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