Expanding Your Instagram Audience With Influencer Content
Unlock the impact of influencers on your Instagram strategy.
Who is this for?
- Marketing managers looking to upscale their digital marketing expertise
- Small business owners interested in learning how to use Instagram for business growth
What you'll learn
- The learner will be able to determine if an influencer is right for their brand to work with.
- The learner will be able to work effectively with an influencer based on their campaign goals.
Includes
Social Media
Lesson description
For brands seeking to expand their online presence, understanding the role of influencers is crucial. Influencer marketing on Instagram can significantly boost your brand's visibility and credibility. This lesson will explore how to effectively collaborate with influencers to promote your brand, products, and services, leading to increased engagement and brand loyalty.Watch preview
Instructors
Crystal King is a Senior Professor for HubSpot Academy with a focus on social media strategy. Crystal has led global social media and community programs for companies such as Pegasystems, Keurig, CA Technologies and Sybase. She has taught classes in writing, creativity and social media at Harvard Extension School, Boston University, Mass College of Art, UMass Boston and GrubStreet, one of the leading creative writing centers in the US. Crystal received her masters in critical and creative…
Jenny Li Fowler
Jenny Li Fowler is the director of social media strategy at MIT. She is in charge of developing and executing Institute-wide social media initiatives and campaigns. She provides social media consultation and direction for more than 200 departments, labs, and centers; and manages the Institute’s flagship Twitter, Facebook, Instagram, and LinkedIn accounts. Prior to coming to MIT, Jenny was the web editor and social media manager at Harvard Kennedy School.
Kara Boatner, social media manager at Sock Club, shares her insights on Instagram marketing. Emphasizing the platform’s importance in larger marketing strategies, she highlights the diverse content opportunities available on Instagram and its pivotal role in both brand storytelling and audience engagement.
Frank is the Senior Social Media Manager at Wistia, where he leads social media marketing strategy. He has 15 years of hands-on experience in social media marketing, community management, and customer care, driving success for brands like Verizon, Penguin Books, GE, Entenmann's, and Liberty Mutual Insurance.
Dhariana Lozano
Dhariana Lozano has been in the social media and digital marketing world for almost a decade. She is the co-founder a boutique social media marketing firm based in New York City. Her experience ranges in creating social media strategies and consulting for both B2C and B2B brands to help them stand out and break through digital walls for ongoing success. She blogs at DhariLo.com where she provides social media tips, resources and courses. You can see her work published in Social Media Week,…
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