Facebook Ads and Marketing Training:
Facebook Ads and Marketing Course
Learn to effectively use Facebook to connect with your target audience and drive conversions in HubSpot Academy’s Facebook Ads and Marketing course! Develop an effective lead-generation strategy through understanding platform algorithms and strategies for organic content and paid ads.
Who is this for?
- Social media marketers looking to deepen their expertise in Facebook marketing
- Marketing managers looking to upscale their social media marketing skill set
- Small business owners looking to boost their social media content strategy
What you'll learn
- Learn to craft a stellar Facebook content strategy
- Grow your Facebook organic reach to reach new audiences
- Discover how to plan and optimize Facebook Ads for maximum conversion and visibility
Includes
Social Media
Instructors
Crystal King is a Senior Professor for HubSpot Academy with a focus on social media strategy. Crystal has led global social media and community programs for companies such as Pegasystems, Keurig, CA Technologies and Sybase. She has taught classes in writing, creativity and social media at Harvard Extension School, Boston University, Mass College of Art, UMass Boston and GrubStreet, one of the leading creative writing centers in the US. Crystal received her masters in critical and creative…
Mari Smith
Often referred to as “the Queen of Facebook,” Mari Smith is considered one of the world’s foremost experts on Facebook marketing and a top Social Media Thought Leader. Facebook hired Mari to teach businesses throughout the U.S. and to help create the company’s Blueprint certification programs. Forbes describes Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.” IBM named Mari as one of seven women who are shaping digital marketing. Mari is an in-demand keynote speaker,…
Chantelle Marcelle
Chantelle Marcelle is an experienced marketer who has worked with a variety of agencies and companies of all sizes, primarily with a focus on technology. She has a passion for all things marketing, including community building, social media, content marketing, SEO, and analytics. She's also a huge believer in developing a customer-centric mindset to fuel long-term growth and success. In her free time, she loves creating digital art and biking.
Curriculum
Introduction to the Facebook Marketing Course
Lesson - 7 min
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Lesson instructor: Mari Smith Learn more about the Facebook Marketing Course
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How to Develop an Effective Facebook Marketing Strategy
Lesson - 19 min
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Lesson instructor: Crystal King Thanks to Facebook's algorithm, getting your content in front of your prospects and followers is no simple task. Your key to success on Facebook is learning how to be strategic about your process and mapping it back to your holistic business objectives.
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Creating and Managing Your Facebook Content
Lesson - 26 min
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Lesson instructor: Crystal King Facebook is always growing and changing. But, reaching fans by creating and sharing great content remains the one constant that businesses can rely on. In this lesson, learners will discover how to build an organic Facebook following through creative content and community engagement.
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How to Grow Your Facebook Organic Reach
Lesson - 22 min
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Lesson instructor: Mari Smith The real power of the Facebook platform is its ability to help you directly engage with your customers and prospects. But how exactly do you do that? In this lesson, learn to leverage the power of the Facebook community to build brand awareness and loyalty.
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How to Craft a Winning Facebook Ads Strategy
Lesson - 22 min
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Lesson instructor: Mari Smith To yield the results you want, you'll need more than an organic ads strategy. And to be successful on Facebook, you need to supplement your efforts with a solid paid strategy. Learn how to craft a Facebook Ads strategy that will help you spend your money and time efficiently, all while growing your audience and increasing your reach.
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Facebook Marketing Course Feedback Survey
Lesson - 5 min
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Course transcript
Facebook Marketing Course: Introduction Video [Transcript]
Hi there, I'm Crystal with HubSpot Academy. Welcome to the Facebook Marketing Strategy course.
Facebook is the world's largest social platform, with 2.8 billion users, and the majority spending an average of 38 minutes on Facebook every day. It's also the most commonly used social media platform among marketers worldwide. Facebook is owned by Meta, a company that also offers Instagram, Messenger, WhatsApp, Oculus, Portal, Workplace, and Novi wallet technology.
With users spending time on Facebook, there's no doubt businesses need to have a presence on the platform. According to a Statista global survey, 93 percent of responding social media marketers use the network to promote their business.
Facebook is a very different place compared to when it first entered the marketing scene. Today, the world's largest social network can do things many of us would never have dreamed of 10 years ago, like host 360-degree videos, audio chats, and even sell products using a chatbot.
With ongoing changes to privacy laws that affect marketers, and because so many businesses use the platform to market their products and services, it's important to optimize your content to ensure it stands out from the competition.
Let's hear from Mari Smith, Premier Facebook Marketing Expert:
"People should still use Facebook because, after all, it is the number one social network in the world. Yes, they are still growing. While some demographics might be getting slightly less or falling off in numbers, others are growing around the world. And certainly it is the most targeted traffic that your ad dollars can buy, bar none, with the amount of data that Facebook collects. And Instagram, and you've got WhatsApp, and Messenger, and whatever else they're working on building next."
This course is meant for marketers, like you, who are looking to improve and optimize their Facebook efforts and use this popular social network to grow their business. In the first lesson, we'll cover everything you need to know about developing an effective strategy. And to follow up, we'll detail developing content, growing your organic reach, and creating a stellar ad campaign. Ready? Let's get started!
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