Learn how to build a first-party data foundation at your organization today! :
Tracking First Party Data in HubSpot
As consumers raise their standards for data privacy and security, it's vital that the marketing industry adapt to meet these needs. And with less internet browsers enabling the use of third party data, it's crucial businesses change the way they think about data collection and getting to know their customers. So what's a marketer to do? In this lesson, we'll cover all the steps you need to take to track insights about your visitors and customers. From site tagging to consent banners, we'll cover everything you need to know to inspire trust through transparency with your target audiences.
Who is this for?
- Account Admins
- Marketing Managers
- Advertising Professionals
What you'll learn
- Define first-party data and the role it will play in their reporting strategy in a post-cookie tracking word.
- Learn how to use the HubSpot tools that will keep your organization compliant with regional privacy regulations.
Includes
Data Privacy Reporting & Performance
Lesson description
As consumers raise their standards for data privacy and security, it's vital that the marketing industry adapt to meet these needs. And with less internet browsers enabling the use of third party data, it's crucial businesses change the way they think about data collection and getting to know their customers.
So what's a marketer to do?
In this lesson, we'll cover all the steps you need to take to track insights about your visitors and customers. From site tagging to consent banners, we'll cover everything you need to know to inspire trust through transparency with your target audiences. Watch preview
Instructors
Jorie Munroe
Hailing from the wintry north of Vermont, Jorie is a data nerd in perpetual search of cheeky banter and caffeine. When not exploring with their husband and aussiedoodle, they're typically trying to keep their houseplants alive (and probably failing) and listening to a podcast about ghosts and ghouls. Sour candy connoisseur and wannabe mead-maker.
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