Introduction to the Flywheel

Lesson description

Businesses have been thinking of themselves as funnels for a long time. But in the modern world, there's a better way. Rather than viewing your marketing, sales, and customer support in terms of linear processes with a beginning and an end, it's more effective you think in terms of cycles that propel your company's growth nonlinearly. That's where the metaphor of the flywheel comes in. In this lesson, you'll learn to apply this new perspective to your own company.