Paid Media Lesson: The Basics & Fundamentals of Paid Media

FREE Lesson

Paid media is an essential part of your inbound methodology. In this lesson, you’ll learn how to use the basics of paid media to enhance your inbound marketing.

Includes
    2 Videos
    9 min
  • Social Media
Lesson description
Paid media is an essential part of your inbound methodology. In this lesson, you’ll learn how to use paid media to enhance your inbound marketing.

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Instructors

Photo of Corey Braccialini

Corey Braccialini

Corey is a content creator who is passionate about teaching people how to do complicated things in simple ways. Corey received an M.S. in Digital Marketing Strategy from Trinity College Dublin and is inspired by using new technologies to solve timeless problems. On the weekends, you can find Corey drinking a pint of local craft beer while thinking of ways to reduce flywheel friction.

Photo of Meghan Keaney Anderson

Meghan Keaney Anderson

VP Marketing

Jasper

Meghan Keaney Anderson is a writer and marketing executive with twenty years of experience at the intersection of brand, product marketing and demand generation. She currently runs Marketing for Jasper, an AI copilot for marketing teams that want better outcomes not just faster outputs. Prior to Jasper, Meghan was in executive marketing roles at HubSpot and The Wanderlust Group. She helped HubSpot grow from a start-up to a publicly traded global company over the course of 10 years. Outside of…

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