Generating Content Ideas Lesson:
How to Generate Content Ideas
Fuel your content marketing efforts with HubSpot Academy’s Generating Content Ideas lesson. Learn how to research, uncover, and expand on content ideas that drive results. Generate content that engages your audience and achieves your content marketing goals!
Who is this for?
- Small business owners seeking to enhance their content marketing strategies through effective idea generation
- Content marketers looking to produce captivating content that promotes business growth
- Individuals interested in learning how to generate engaging content
What you'll learn
- Generate content ideas that resonate with your target audience
- Expand on ideas through effective collaboration and brainstorming
- Fuel your content marketing initiatives with a continuous flow of fresh ideas
Includes
23 min
Content Marketing
Lesson description
One of the differences between good and great content marketers is that the latter have a process which they rely on to consistently produce high-quality content ideas. In this lesson, you’ll learn techniques on how to research and uncover an idea and expand on it whether you’re doing it yourself or with a team. Sometimes, ideas aren’t easily apparent.
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Instructors

Guillaume Delloue
Guillaume Delloue is a Principal Channel Consultant on HubSpot’s Agency Partner team. Prior to this role he led marketing teams at different SaaS startups in the Boston area. During his downtime he’s also a digital marketing instructor for the Startup Institute.