Ecommerce Lesson: Creating an Ecommerce Inbound Marketing Plan

FREE Lesson

Going back to the basics and understanding how to build useful buyer personas are essential for creating an effective e-commerce inbound marketing plan. Learn how to get started with your e-commerce plan.

Includes
    2 Videos
    1 Quiz
    9 min
  • Content Marketing
Lesson description
In this lesson, you’ll learn how to create an effective buyer persona for your e-store. Additionally, you’ll learn how to create an ecommerce inbound marketing plan that your audience will love.

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Instructors

Photo of Ethan Giffin

Ethan Giffin

Ethan Giffin is the Founder and CEO Groove Commerce, a full-service eCommerce agency. Ethan is an industry expert in eCommerce, inbound marketing and the dynamic technologies that power client success. An entrepreneur at heart, Ethan started his first business at 10-years-old and has grown to become a 3x Inc. 5000 honoree and an EY Entrepreneur of the Year Finalist.

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