Getting to Know Your Customer:
Getting to Know Your Customer
Learn how to create data-driven buyer personas to reach your target audience.
Includes
31 min
Inbound Marketing
Lesson description
Do you know who your ideal customer is? Do you know how to find out who your ideal customer is? Studies show that 60-70% of content created by marketing departments sits unused. To ensure you're creating the content your target audience needs, you need to create an accurate buyer persona. In this lesson, we'll discuss what buyer personas are comprised of, how to conduct research to create your buyer persona, and HubSpot tools that make this process easier.Watch preview
Instructors
Adriti Gulati
Adriti is an Inbound Professor focusing on all things customer service. Prior to HubSpot, Adriti worked at a non-profit educational program focusing on getting high school students into colleges and universities. She is passionate about ensuring education is accessible for all. Outside of work, Adriti can be found at your local Chinese restaurant, playing pickle ball, or hiking through southern California.
More like this
Why learn with Academy?
It's Free
It's personalized
It's global
Share this lesson
