Aligning Your Google Ads with the Customer Journey

FREE Lesson

Learn how to drive the highest quality leads from your Google ads using value bidding strategies.

Includes
    4 Videos
    1 Quiz
    49 min
Lesson description
As an advertiser, there's always one question top of mind: How do you drive the highest quality leads from your Google ads? We sat down with the experts over at Google and in this lesson, we’re going to walk through their answer. Here's a hint: it involves offline conversions and value-based bidding strategies.

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Instructors

Photo of Jorie Munroe

Jorie Munroe

Hailing from the wintry north of Vermont, Jorie is a data nerd in perpetual search of cheeky banter and caffeine. When not exploring with their husband and aussiedoodle, they're typically trying to keep their houseplants alive (and probably failing) and listening to a podcast about ghosts and ghouls. Sour candy connoisseur and wannabe mead-maker.

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