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Google SEO Tutorial

How HubSpot Uses Blogging to Rank #1 on Google

Google SEO Tutorial

How HubSpot Uses Blogging to Rank #1 on Google

Learn the three major strategies that HubSpot employs to rank for target keywords in Google search results.

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    Lesson overview
    • 8 Videos
    • 34 Minutes
    • 9 Steps
Lesson Description
Blogging is HubSpot's primary source of traffic. In fact, a significant percentage of HubSpot customers first stumbled upon our brand through our blog. In this lesson, you'll learn all about the three major things HubSpot has done to increase our rank in search and dramatically increase organic traffic using our blog. You'll learn all about building topical relevance, optimizing your blog content for Google's featured snippet, and implementing a process called historical optimization to rank for target topics using blog posts you've already written and published.
Taught By
Headshot of Matthew Howells-Barby
Matthew Howells-Barby

Director of Acquisition on HubSpot's marketing team

Matthew Howells-Barby is HubSpot's in-house SEO expert. He is an award-winning digital marketing consultant, specializing in developing growth strategies for businesses of all sizes. He is also a regular columnist for a number of marketing publications, including Moz, Marketing Land, and Search Engine Journal.

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