Content Marketing and SEO Lesson: How HubSpot Uses Blogging to Rank #1 on Google

FREE Lesson

How does HubSpot use blogging to rank #1 on Google? Here at HubSpot, blogging is our primary source of traffic. In fact, a significant percentage of HubSpot customers first stumbled upon our brand and our website through our blog – usually by searching for something on Google and clicking on one of our blog posts. Why is this true? After all these years, how can our blog still be a top source of business? And how can you use blogging to increase your traffic, leads, and customers, too? Learn the top three blog SEO tactics HubSpot uses to rank in search, including step-by-step instructions on how to implement these tactics yourself.

Available languages
Includes
  • 8 Videos
  • 38 min
  • Content Marketing
  • Search Engine Optimization (SEO)
Lesson description
In this lesson, you’ll learn all about the three major things HubSpot has done to increase our rank in search and dramatically increase organic traffic using our blog. You’ll learn all about building topical relevance, optimizing your blog content for Google’s featured snippet, and implementing a process called historical optimization to rank for target topics using blog posts you’ve already written and published.

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Instructors

Photo of Matthew Howells-Barby

Matthew Howells-Barby

Matthew Howells-Barby is Director of Acquisition on HubSpot’s marketing team, and HubSpot’s in-house SEO expert. He is an award-winning digital marketing consultant, specializing in developing growth strategies for businesses of all sizes. He is also a regular columnist for a number of marketing publications, including Moz, Marketing Land, and Search Engine Journal.

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