Graphic Design Lesson:

Graphic Design Fundamentals

FREE Lesson

Use graphic design fundamentals to create stunning business visuals with this HubSpot Academy lesson, created in partnership with Digital Marketing Institute. Learn key concepts like color theory, typography, composition, and more. Make graphics without a massive budget with the provided resources!

Who is this for?
  • Small business owners who want to improve their visual branding
  • Graphic designers interested in learning how to make graphics for marketing and business channels
  • Individuals who want to learn graphic design fundamentals, such as color theory and typography
What you'll learn
  • Apply color theory and other key graphic design fundamentals to create visually appealing designs
  • Learn tips for choosing and pairing typography to enhance readability and visual impact
  • Create designs with balanced and visually pleasing compositions
Includes
    4 Videos
    1 Quiz
    23 min
  • Social Media
  • Website Design
  • Website Design
Lesson description
In this lesson, created by Digital Marketing Institute in partnership with HubSpot Academy, you'll learn about the fundamentals of graphic design: color theory, imagery, typography, and composition. You'll walk through each of these fundamental elements and their best practices, including tips on incorporating them into developing simple visuals for your business. You'll be able to apply the knowledge you learn in this lesson to graphic design projects, big and small. We include links and references to free resources to help you design graphics without a massive budget or a degree in graphic design.

Watch preview

Instructors

Photo of Philippe Polman

Philippe Polman

Philippe is a leading digital consultant who has extensive experience in project management, digital strategy and UX design, sales, and brand management. Previous roles include: Sales Director at Cirrus Aircraft, Account Director at Edelman and Account Manager at Pelham Bell Pottinger. Philippe teaches on behalf of Digital Marketing Institute.

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